The data for social media adoption in the US is here. Social media has changed the world. expands throughout lower-income countries. There are 52. social media. The heavy hitter in the social media world, of course, is Facebook with 1.86 billion active monthly users [2]. How does this compare to the diffusion of other communication technologies that make part of our everyday life today? Which gender uses social media more by platform? An original record of the US market size was 5% in 2005, growth in the US took just under 6 years to penetrate 50% of America’s population in 2011. Whereas Asia was the most considerable social media user base growth at 16.98%, followed by Africa increasing by 13.92%. To be precise, Facebook has 2.3 billion ‘active users’. By 2021, Newcomer TikTok will have joined the 1 billion user club. This is arguably the beginning of social media as we know it.1. The share of women who use Pinterest is more than twice as high as the share of men using this platform. The most recent data from Pew, which took a look at usage from 2019, found the following breakdown for US social media use by platform. Specifically in the context of social media, a key question is whether these new communication technologies are having a negative impact on our mental health – this is an important question and we cover the evidence at Our World in Data here. This chart shows that there are some large social media sites that have been around for ten or more years, such as Facebook, YouTube and Reddit; but other large sites are much newer. For some platforms the gender differences are very large. Since these platforms are relatively new, it’s hard to know how much of this age gradient is the result of a “cohort effect”. Professional social networks such as LinkedIn are important social media platforms for anyone looking to stand out in their profession. According to StatCounter, the current mobile vs. desktop market share worldwide is weighted more towards mobile, with 53.81% of people accessing the internet on a feature or smartphone. In America, social media is more prevalent among women, in particular, Snapchat and Pinterest, whereas men are using sites like YouTube and Twitter more. Summary: Social Media Statistics. It’s possible that there are some discrepancies between the number of ‘active users’ and the number of people, since one person could in theory maintain multiple accounts. Our World in Data is free and accessible for everyone. However, when we look into platform penetration rates from people in eligible audiences, 83.36% of 4.57 billion global internet users and 90.71% of … Please consult our full legal disclaimer. About the Author. In comparison, the time spent on networks by the average person in the US is 2 hours and 3 minutes, 21 minutes less than the global average. FILE - This Feb. 25, 2020, file photo shows the icon for TikTok in New York. He is pioneering methods to measure the psychological states of large populations using social media and machine learning. Key US Network Growth Statistics 2018-2019: Below, we have a separate report by Our World In Data, which shows the growth of social media monthly active users or MAU’s overtime (2004-2019). From the same survey we also know that 48% of adults 18 to 29 say they go online almost constantly, and 46% say they go online multiple times per day. The aggregate numbers mask a great deal of heterogeneity across platforms – some social media sites are much more popular than others among specific population groups. If the average person persisted with the same social media usage, they would spend 5.7 years / 2,080 days on platforms in their eligible lifespan. However, this data is … Again, social media data can help by helping you identify the most influential people on social media for your particular audience so you can get to know them. Other social media platforms including Youtube and Whatsapp also have more than one billion users each. In regards to social media usage by device, 98.68% of people in the world access networks exclusively on a mobile device (tablet or phone). DataReportal analysis shows that 3.96 billion people use social media today, accounting for roughly 51 percent of the global population. FTC seeks information from social media companies on data collection. Social Network Usage & Growth Statistics: How Many People Use Social Media in 2020? Sources: Data Reportal, BankMyCell, Statcounter. As you can see from the data above, social network usage is different for men and women globally when examining location. They allow people to … Creating profiles on multiple social media platforms in hopes … > Big Data and the World of Social Media. According to Keipo’s analysis, the country with the most significant social media growth in 2019-2020 was India, with 130 million new users joining platforms – equivalent to 9.6% of their total population. There is evidence that in other rich countries people also spend many hours per day online. Either way, please jump in and leave a comment below. Digital media contrasts with print media (including books, newspapers and magazines) and other traditional or analog media (including TV, movies and radio). You have the permission to use, distribute, and reproduce in any medium, provided the source and authors are credited. Social media sites are used by more than two-thirds of all internet users. For Snapchat and Instagram the ‘age gradient’ is extremely steep – the popularity of these platforms drops much faster with age. According to the Global Web Index, the average number of social media accounts a person has is 8.6 worldwide, up 79.16% from 4.8 accounts in 2014. The majority of people under 25 use Snapchat (73%), while only 3% of people over 65 use it. The data for social media adoption in the US is here. Probably the first recognizable social media site, in the format we know today, was Six Degrees – a platform created in 1997 that enabled users to upload a profile and make friends with other users. In 2018, this regulation will likely become a bigger and more pressing reality. In the article, Aleh Barysevich defines major points for a social media … The rapid and vast adoption of these technologies is changing how we find partners, how we access information from the news, and how we organize to demand political change. However, when we look into platform penetration rates from people in eligible audiences, 83.36% of 4.57 billion global internet users and 90.71% of 4.20 billion mobile internet users are on social media. In 2020, the average time spent on social media per day is 2 hours 24 minutes globally for users aged 16 to 64 on any device. The current percentage of people using social media is 49.03% of the world’s total population. Our new Digital 2020 July Global Statshot report – published in partnership with Hootsuite and We Are Social – reveals that more than half of the world’s total population now uses social media. Sources: PEW Research,­ Data Reportal, Brandwatch, Social media platforms & Kepio’s Analysis. Below we have the frequency of visits Americans have to these popular social media sites, all platforms other than Twitter get at least half of their users visiting the platform every single day. Marketing decisions should be backed by data about consumers, their behavior, and conversions. We will always indicate the original source of the data in our documentation, so you should always check the license of any such third-party data before use and redistribution. By comparison, this shows just how ‘mobile’ social media is. As we can see, the average for the OECD is more than 4 hours per day, and in some countries the average is above 6 hours per day. Social Media Usage Statistics (Top Picks), Most popular social media platforms in 2020, Average time spent on social media in 2020, The social media growth rate since 2015 is an average of. Social media has the most substantial opportunity for growth in developing countries, with billions of new users to sign up. Following that, services like AOL Instant Messenger, Live Journal, and Friendster launched all paving the way for the leader, Facebook, in 2004. Help us do this work by making a donation. Other social media brands also collected a lot of data about their users. Young people tend to use social media more frequently. The data produced by third parties and made available by Our World in Data is subject to the license terms from the original third-party authors. Almost every company is trying to get a slice of the social media pie. In this awesome statistical roundup, you’ll discover the latest social network data by the numbers and key demographics, here’s a summary of what you’ll learn below: So without further ado, let’s dive into the top 12 statistics you cannot miss surrounding one of the fastest adopted technologies in the last century. Social media may have roots in the 1840s introduction of the telegraph, which connected the United States.. The bar chart below shows a ranking of the top social media platforms, year by year. According to Statista’s data from 2020, the most active country is the U.A.E., with 99% of its population using social media. Shortly after, in 1997, Six Degrees was released where users could add friends and make profiles. This means social media platforms are used by one-in-three people in the world, and more than two-thirds of all internet users. Since 2011 this is possible and today more than 50% of the content viewed on Twitter includes images and videos. The data also shows rapid changes in the opposite direction. In 2014 there was a median of 42% of people that accessed the internet occasionally, now this figure must be well over 65%, which was the last number recorded from the PEW study in 2017. However, this data is based on surveys conducted between January and March this year, so there’s a good chance that the recent spate of COVID-19-related lockdowns will have resulted in people spending even more time using social media each day. In general, young people are more likely to use social media than older people. Regarding Facebook’s global numbers: In 2018 Facebook had 2.26 billion users, and in 2008 it had 100 million (you can check the data here ); the world population in 2008 was 6.8 billion, and in 2018 it was 7.63 billion (you can … There were of course earlier, much smaller predecessors of social networking website. The rise of social media began back in 1996 with the release of networking site Bolt (now closed). Back in 2015, there were only 2.07 billion users, social network growth rates since then have averaged 12.5% year-on-year. Because social media platforms collect so much data, it makes keeping tabs on your competition so much easier and less time-consuming. *Statista’s estimate is using a different dataset than published figures from the networks. In this post, we focus on the social media data which starts at around slide 75 in the report. The company also reports that social media users now spend an average of 2 hours and 20 minutes per day using social media. The increase in social media use over the last decade has, of course, come together with a large increase in the amount of time that people spend online. A selection of surveys conducted by the PEW Research Center 2012-2019 shows the percentage of US adults who state they use the following apps on their phone or desktop. The company also reports that social media users now spend an average of 2 hours and 20 minutes per day using social media. Social media data tracks how individuals engage with your content or channels like LinkedIn, Facebook, and Twitter. The spectacular year-on-year adoption of new users on the platforms is, however, slowing down. With 2.3 billion users, Facebook is the most popular social media platform today. your prospects and customers. There was a similar story for the adoption of smartphone use also, doubling to almost 42% in the same period. According to platform statements, the number of social media users in the US is 231.47 million in 2020, meaning 70% of America’s are actively using sites monthly. What else would you like to see added to this roundup? WASHINGTON (AP) — Federal regulators are ordering Facebook, Twitter, Amazon, TikTok’s parent and five other social media companies to provide detailed information on how they collect and use consumers’ personal data and how their practices affect children and teens. In the US, adults spend more than 6 hours per day on digital media (apps and websites accessed through mobile phones, tablets, computers and other connected devices such as game consoles). Here’s a summary of the Social Media Statistics for 2020: 3.5 billion social media users worldwide. To put this in perspective: TikTok gained on average about 20 million new users per month over this period. In the U.S., only 27% of people actively use social media in their jobs, compared with the highest by country in Indonesia at 65%, or the lowest at 13% in Israel. Your email address will not be published. As social media becomes more and more widespread, and the technologies behind data analytics advances further, companies will be struggling to navigate the tricky and confusing world of data analytics, while still following the laws about data use and protection. Social media data (or social data for short) refers to all of the raw insights and information collected from individuals social media activity – e.g. When did the rise of social media start and what are the largest sites today? Sources: GlobalWebIndex, PewResearch, Wikipedia, Social media platforms & Kepio’s Analysis. This chart summarises the importance and growth of social media. License: All of Our World in Data is completely open access and all work is licensed under the Creative Commons BY license. Most of the social media platforms that survived the last decade have shifted significantly in what they offer users. A standout figure relevant to marketers from this chart is the 99 percent of total social media users accessing via mobile at some point. Marketing and namely social media analytics provide numerous categories to analyze, so it is easy to get lost. 70% of the US population has active social media accounts, with a year-on-year growth rate of 3.1% from 2019-2020. Unfortunately, social networks looking to expand in these territories will make a lot less from the advertising profits per user, so user volume is critical for their earnings. We begin with an outline of key trends and conclude with a perspective on the rate of adoption of social media relative to other modern communication technologies. In fact, in rich countries, where access to the internet is nearly universal, the vast majority of young adults use it. According to the survey from Pew Research, 36% of adults 18 to 29 in the US say they ‘often get news via social media’, which is higher than the share saying they ‘often get news via other platforms’, such as news sites, TV, radio or print newspapers. If they do, the age gradient would narrow. In 2020, the number of people using social media is over 3.81 billion worldwide, with the average user having 8.6 accounts on different networking sites. Think tank data company PEW Research Center noted a steady increase in internet and smartphone adoption, which significantly relates to the growth of social media in certain developing countries or regions. You have the permission to use, distribute, and reproduce these in any medium, provided the source and authors are credited. Use these social media stats to get better insights into the world of social media, and how you can maximize your results using these tools. Even on a global stage the speed of diffusion is striking: Facebook surged from covering around 1.5% of the world population in 2008, to around 30% in 2018.5. Popular platforms like Facebook have over 66.39% of their monthly users logging in to use social media daily. Facebook is also the social media channel arguably under the most scrutiny for its various data breaches and security concerns, especially over the Cambridge Analytica scandal. These numbers are huge – there are 7.7 billion people in the world, with at least 3.5 billion of us online. Once-dominant platforms have disappeared. In 2020, there are 3.81 billion people actively using social media in the world, and this is an increase of 9.2% year-on-year from 3.48 billion in 2019. The total of 144 minutes is a 1.4% increase from 142 minutes the previous year, and up 38% in the past 5 years. Facebook is the most popular social media platform. Around 78% are solely accessing platforms from their mobile phone, compared with only 1.32% visiting their social networks via desktop only. In the interactive chart below we plot monthly active users, by platform, since 2004. In 2020, Facebook is the leading social network with people with 2.60 billion of the 3.81 billion social media users worldwide. The percentage of social media use versus the total population by race for the entire US population is: Unsurprisingly, the percentage of American’s using social media by age is primarily Gen Z and Millennials. The current percentage of people using social media is 49.03% of the world’s total population. Below, we have the top 20 social media growth rankings by country, representing the largest number of users, not percentage increase: The total number of people using social media grew by 9.2% between April 2019 and Jan 2020. YouTube follows this with 2 billion, then WhatsApp, Messenger, WeChat, and Instagram, all having 1 billion or more users. Social media users are also taking other proactive measures against data privacy, and 9% have taken the most drastic action of stopping using a social media platform altogether. The next chart shows the number of hours young people spend on the internet across a selection of rich countries. In second place was China (15 m), Indonesia (12 m), Brazil (11 m), Iran (9.4 m), and the USA in 6th place with 6.9 million new users. ... TikTok’s parent and five other social media companies to provide detailed information on how they ... Young World Club. Twitter, for example, didn’t allow users to upload videos or images in the beginning. Federal Trade Commission asks how data is used to select advertisements for each user as Washington cracks down on Big Tech. (Bubble sizes are proportional to the total number of users of each platform.). Our chart here shows the proportion of people aged 16 to 24 who use social networks across a selection of countries. The social media app shared its list of top 100 videos, creators and trends in America in 2020. johannes Eichstaedt is a PhD student at the University of Pennsylvania under Martin Seligman. The rise of social media is an extraordinary example of how quickly and drastically social behaviours can change: Something that is today part of the everyday life of one-third of the world population, was unthinkable less than a generation ago. However, in the US, women are the leading user base; 76% of all female internet users have social network accounts compared with 72% of all men. When did the rise of social media start and what are the largest sites today? In other words: it’s unclear whether today’s young people will continue using Snapchat as they become older. Data gathered from the demand will be used for a study that will "lift the hood on the social media and video streaming firms to carefully study their engines," the commission said in a statement. At the core, the features that define a social media platform are (i) profiles for users, (ii) ability for users to constantly upload content, and (iii) ability for users to discuss content and connect with other users. Sources: Statista, PEW Research, OurWorldInData, Data Reportal, Social media platforms & Kepio’s Analysis. More than half of all the people on Earth now use social media. Regarding Facebook’s global numbers: In 2018 Facebook had 2.26 billion users, and in 2008 it had 100 million (you can check the data here); the world population in 2008 was 6.8 billion, and in 2018 it was 7.63 billion (you can check the population data here.). The Impact of Social Media on the World of Work. The case of MySpace is remarkable considering that in 2006 it temporarily surpassed Google as the most visited website in the US. December 02, 2019 Go to Our World in Data The average number of people that use social media for work is 43% of all internet users aged 16 to 64 worldwide. Only 43.27% of people now access the internet on desktop (leaving 2.92% on tablets). Below, we have the growth in time spent on social media in minutes; the data source is from all internet users from 47 countries, aged 16 to 64, and on any device. All social networks report growth data on the number of monthly active users or MAU’s rather than the number of accounts, as this data is more accurate for measuring actual use and territory penetration. Sites like Facebook and Instagram are more female orientated, especially Pinterest, which dominates with female audiences. Every day, the number of social media users increases. 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