} The new Zero Ichi is described as a “first of its kind” product in the alcohol-free beer sector, since it uses an Ichiban Shibori method that is “a unique brew made exclusively from the first press of the wort” and is used to produce Kirin’s signature beer brand Kirin Ichiban Shibori. Origin. I prefer the Schlossgold but it's a big can. Kirin, sugar-free, Beer, Japan Business, Specialty / Benefits. Kirin Holdings spokesperson Ataka Takashima told FoodNavigator-Asia: “Given that reduced-sugar and zero-sugar beer-like products make up a high proportion of sugar-free products, we saw a higher consumer need for this product.”, “In addition, we aim to revitalise the beer category in Japan through a new value proposition for beer, that is both tasty and contains zero-sugar.”. Takashima expressed: “(This will) make it easier for customers to purchase Kirin Ichiban Zero Sugar as well as beer overall as opposed to happo-shu or ‘new genre’ products. Daiwa Food Corporation Pty. “The carbohydrate decomposition technology controls the enzymes that break down the starch so that they work properly and make the carbohydrates into a size that is easy for the yeast to ‘eat’ and (Kirin) has also established a fermentation technology that allows the enzymes to break down the starch more efficiently.”, “By using more stringent controls and energetic yeast than normal beer, we are able to reduce the amount of sugar left over and achieve zero sugar.”. This content is restricted to those over the legal drinking age. Sep 8, 2014 - Explore Naklapas Watcharapariyapas's board "kirin beer" on Pinterest. KIRIN ICHIBAN. 1 non-alcoholic beertaste beverage in Japan. Lotte Ghana Chocolate. The new product will be available across convenience stores, supermarkets and e-commerce nationwide and will retail for around JPY228 (US$2.10) for 350mL and JPY299 (US$2.80) for a 500mL can (before amendments to the Liquor Tax Law). Kirin Brewery Co., a major beer producer in Japan, launched Japan’s first zero-sugar and zero-carb beer, named ‘Kirin Ichiban Shibori Toushitsu Zero’ earlier in October. This launch stimulated the non-alcoholic beer market, helping to establish a new base among consumers over 40, who are busy with work and household concerns and tend to enjoy non-alcoholic beer on weekday nights. The answer to this burning question will have to wait until 6 October, when Kirin Ichiban Shibori Zero-Sugar launches nationwide in 350 and 500-milliliter (12 and 17-ounce) cans. KIRIN ICHIBAN SHIBORI PREMIUM BROOKLYN LAGER BOTTLED BEER ASAHI PREMIUM JUKUSEN SUNTORY THE PREMIUM MALT'S SAPPORO YEBISU HEINEKEN KIRIN ZERO ICHI (Non-Alcoholic) 1,800 2,000 1,800 1,800 1,800 950 950 950 950 950 950 950 1,600 1,700 2,100 2,500 1,500 1,600 1,700 1,800 1,600 1,800 1,800 2,000 BENJAMIN MARTINI SELECTIONS BASIL & GRAPEFRUIT MARTINI Grey … The launch comes after Kirin’s previous foray into alcohol-free beer-style drinks – a brand called Kirin Free, introduced in 2009 – failed to meet consumers’ taste expectations, a Kirin spokesman said. Beverages, Add to Cart. By using this method this time for anon-alcohol beer product, Kirin claims the new drink tastes more like beer, with a wheat flavour. The first in Japan, products with less than 0.5g of sugar per 100ml can labelled... Conscious consumers than 0.5g of sugar per 100ml a benefit to health-conscious consumers because it contains only calories... 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